Collaborative Search Engine Marketing - The Art &
Technology of Bringing Clients to YOU.
Paid
Search Advertising / Pay-Per-Click (PPC) Campaign Tracking &
Management
The remarkable growth in paid
search advertising continues with almost $5 billion spent
in 2005, according to Dec. 2005 research conducted by Search
Engine Marketing Professional Organization.
PPC campaigns can provide you
an immediate channel to receive keyword sensitive traffic at
your sites. Most have found paid search advertising to be
very effective at driving online sales, and that integrating
Search Engine Optimization combined with Pay-Per-Click campaigns
achieves optimum results for the search engine marketing
effort.
Driving profitable online sales
is the goal. Professional management
and tracking can increase your return on investment and make
your every dollar spent a profitable investment.
Target Engines:
Google, Yahoo, MSN, and other shopping engines
Scope of Work:
-
Develop bidding strategy
which includes search term research.
-
Develop and design
landing pages that convert your investment to sales.
Attributes to effective landing pages include, but are
not limited to, calls to action, copy, headlines, forms,
graphics, navigation, links, layout, colors, and prices.
-
Create ads that deliver
the right message to the right target audience at the
right time for the click.
-
Manage account financial
carefully by optimizing the spending to increase ROI
(Return on Investment).
-
Measure Return On
Investment (ROI) with
marketing analytics.
Contact us today for more
information on how you can capitalize on the search engine traffic in the most results-oriented and cost-effective way.
Services:
