Collaborative Search Engine Marketing - The Art &
Technology of Bringing Clients to YOU.
Search Engine Optimization
:: Results-Oriented and the Most Cost
Effective
It's also called Natural
Search Engine Optimization or Organic Search Engine
Optimization. Long term organic optimization isn't simply
about buying traffic, it's about attaining qualified leads
and customers,
and more importantly, building a strong online presence as
long as your site lives.
Search Engines Targeted:
Google, Yahoo, MSN, Ask, AOL (Time Warner)
|
U.S. Online Searches by Engine, January 2007
and February 2007 (%) |
|
January 2007 (B)
|
February 2007 (B)
|
Change |
| Total Internet
population |
100 |
100 |
N/A |
| Google |
47.5 |
48.1 |
0.6 |
| Yahoo |
28.1 |
28.1 |
0.0 |
| Microsoft |
10.6 |
10.5 |
-0.1 |
| Ask.com |
5.2 |
5.0 |
-0.2 |
| Time Warner |
5.0 |
4.9 |
-0.1 |
|
Source:
comScore Networks, 2007 |
|
SEO Methodology & Scope of Work
-
Develop customized
search engine optimization campaign strategy.
-
Conduct keyword
traffic research and analysis.
-
Competitive Analysis:
Analyze your web
site compared to
your competitors' sites.
-
Evaluate and make
recommendations on site's design, link architecture, and content.
-
Develop content for
your site on a regular basis to keep site fresh for
engine spidering and user experience. All content
developed will be visible, no cloaking techniques will
be used.
-
Increase link
popularity for your site; link farms or reciprocal
links are not used.
-
Copy write and submit
your site to Google & Yahoo Directory Listings.
-
Submit your site manually
to all major search
engines, search directories
(Google/Yahoo) and
industry related sites.
-
Tracking and analyze
conversion - measure ROI via Online and/or Phone
Tracking & Conversions.
-
Conduct paid inclusion / xml submissions when necessary.
-
SEO Program
Maintenance:
-
Make necessary SEO
recommendations
-
Monitor, track,
and report your site's rankings
-
Monitor SEO
activity on your competitors' sites
-
Continuous
on-page optimization and off-page optimization
-
Develop
information or content pages for relevant keywords
Contact us today for more
information on how you can capitalize on the search engine traffic in the most results-oriented and cost-effective way.
Services:
